Writing a catchy headline is more important than writing your article content. As copyblogger says “8 out of 10 people will read the only headline, but 2 out of 10 will read the content”.
You must have seen many blogs which has attractive headlines that grab attention of readers.
Readers click blog post or article only if they like the blog headlines.
Headlines is something, where reader decide whether to invest his time or not.
So, Writing a catchy headline is key to grab traffic on your blog.
You must do search before writing killer headlines.
So, it takes some time to draft killer headlines.
Where do headlines comes from?
How you can write killer headlines?
Stay tune with me to get answer of all these questions.
Are you ready? So, let’s dive into it.
1. Add Article Topic in Headline:
First and most important tips for writing catchy headline is to know your audience.
Understand the pain of your reader and help them and write for them.
You headline must tell everything about your article.
I am writing about “How to write killer headlines” in this post. So, readers can understand that this post will help them to know blog killer headline writing tips.
2. Use headline Generator Tool:
There are different headline generator free tools are available which can be used to generate catchy headlines.
Generate multiple headlines for your post and select which is best for your post.
I use seopressor.com to generate my blog title. But there is limitation.
You can generate only 5 headlines a day. I have generated the headline of this blog post using seopressor.com
There is another good tool also like https://www.title-generator.com/.
I generated headlines for “HOW TO WRITE KILLER HEADLINES FOR YOUR BLOG”
3. Short Headlines:
Headline are best when you keep it short.
Search engine will favor headlines that are shorter than 70 characters.
If you want your headline to look complete and good and don’t want to be cut off then make sure your blog headlines must be less than 70 characters.
You can see below headline. It has been cut off and “…” is there at the end.
Try to include your target keyword in your headline.
4. Ask Questions:
Create curiosity by asking questions.
You can engage readers by asking questions
Ex: Are you writing best headlines for your blog post?
5. Use Numbers:
Numbers are “Brain Candy”. As per research human brain remember numbers more than words.
When you use numbers in headlines then it hooks directly to readers interest.
Numbers directly reach into human subconscious mind.
Ex: “10 ways to lose weight” is better headlines than “Ten ways to lose weight”
Use odd numbers instead of even numbers. As per study conducted by Hubspot,
“Headlines with odd numbers get 20% more clicks” than headlines with even numbers.
According to Content Marketing Institute, the brain seems to believe odd numbers more than even numbers.
Buzzfeed.com generate millions of visitors, on basis of great headlines.
See these catchy headlines using odd numbers from Buzzfeed.com
Several research studies have shown that headlines with numbers generate 73% more social share and engagement.
6. Unique Reason
If you want people to read your content, there should be unique reason to read your post.
According to Buffer.com research, 89% of blog posts get less than 100 shares. So, you should give people a strong reason to click, read, and share your content.
Readers can catch unique reasons to read your article by great magnetic headlines by utilizing the following reasons in your blog headlines.
Use below list of words with number for better headlines.
- 11 Tips to Write Blog Headlines Like a Pro
- 9 Principles for designing a Web Site
- 17 Facts About Successful Blog You Don’t Know
7. Use Main Keyword:
Do keyword research before writing your article.
There are many free and paid keyword research tools are available.
AnswerThePublic is free tool for keyword research.
Read this article to know more about keyword research.
Use main SEO keyword in your headlines.
So that readers can know what your article is all about.
It will also help your article to rank in google.
8. Use Adjectives:
Use compelling adjective to catch your audience attention.
Here is some best adjective you can use:
9. Use 4 U’s:
Unique means “one of a kind”. In other words, your headlines has to be different from others.
But how to know your headlines is unique.
Search your headlines in double quotes “” in google.
Example:”5 mind numbing facts about how to write killer headlines for your blog”
You will find no result for your blog headlines if it is unique.
Know your audience and write articles specific to your customer needs.
Your headlines must be strictly representing your article, so that customer should know that your article is all about.
Example: Let’s suppose you are writing article about “Write Killer Blog Headlines”.
Your headlines should be:
- 5 Tips to Write Killer Blog Headlines for Beginners
- Learn How to Write Killer Blog Headlines from Scratch
- Step-by-Step Process to Write Killer Blog Headlines in 20 mins
You can see above headlines are specific to article content and the bold portion of headlines make it ultra-specific.
Some ultra-specific catchy headlines from BuzzFeed.com
Amazon and Flipkart sites use urgency and scarcity to sell their products.
Urgency-based headlines will always grab attention.
The last rule is usefulness. Your content is useless until it is helping your readers.
Your content will fail to grab the attention of readers if it is not useful to others and it not solving problems of your audience.
These 4U’s will help you to generate more traffic.
10. Use parenthesis or brackets
Using parenthesis or brackets is one of way to create magnetics headlines.
According to the study of Outbrain and Hubspot over 3.3 million paid links, headlines with brackets performed 38% better than headlines without them.
- 5 ways to Write Killer Headlines [Free Headlines ebook Inside]
- 5 ways to Write Killer Headlines [#4 Doubled My Traffics]
- 5 ways to Write Killer Headlines [That Increased My Sales]
Embedding parenthesis or brackets is like adding short sub-headlines into your article that increases the chances of clicking the blog headlines.
11. Use Hyphens and Colons:
According to Outbrain study using hyphens and colons can increase click-through rates
by 9% on average.
Using Hyphens and Colons also encourages you to write interesting and magnetic headlines like Parenthesis and Brackets.
12. Use Negative Headlines:
According to a study over many ad, headlines found that headlines containing negative words performed 30% better than headlines without them.
It is also found that headlines with positive words are worse now days and not performing well.
It is because of these words are overused in almost all headlines now days.
Positive Headlines: “11 Tips to Become Successful Blogger in 2020”
Negative Headlines: “11 Mistakes to Avoid Becoming Successful Blogger in 2020”
If you will implement all these headlines writing tips then you can:
- Grab Audience Attention
- Increase the possibility to click blog posts.
- More social share.
- Make a more interesting blog title.
- Increases more traffic.
- Hence, it will grow your business.
Provide your comments and suggestions.
Thanks for reading.